Across
- 3. marketing Narrowing markets, by identifying very specific characteristics, into a more specific group of people
- 6. Segmentation based on where people live. (Local, regional, national, or international)
- 9. Market The group of people that producers believe are most likely to buy their products
- 10. segmentation based on things like age, gender, marital status, income level, ethnic background, education level, and occupation.
- 11. marketing A single marketing plan used to reach all consumers. For example: Light Bulbs And Chewing gum
Down
- 1. Segmentation based on people’s attitudes, values, hobbies, what they value and how they see themselves
- 2. Market Businesses that buy products to use in their own business
- 4. example A pet store selling only Aquatic Pets
- 5. Segmentation Dividing the market into groups of people with things in common in order to create a target market.
- 7. Based on actual consumer behavior toward product.
- 8. Market Consumers who make purchases for personal use