4.01 Marketing App. Vocab

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Across
  1. 2. A type of channel conflict that occurs between channel members at the same level
  2. 5. A distribution pattern in which a producer sells a product through just one middleman in a geographic area
  3. 7. A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area
  4. 9. Financial penalties or fines
  5. 10. Intermediaries who help move goods between producers and retailers by buying goods from producers and selling them to retailers
  6. 11. A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user
Down
  1. 1. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services; also known as middlemen
  2. 3. A financial penalty a middleman assesses to a producer for a variety of issues, such as receiving damaged merchandise
  3. 4. A type of channel conflict that occurs between channel members at different levels within the same channel
  4. 6. A business that buys consumer goods or services and sells them to the ultimate consumer
  5. 8. A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it