4.01 PI-002 The Price Is Right

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Across
  1. 3. Marketing function that involves determining and adjusting prices to maximize return and meet customers' perceptions of value
  2. 4. Organization's portion of the total industry sales in a specific market
  3. 7. The rivalry between two or more businesses to attract scarce customer dollars
  4. 8. Goals a company hopes to accomplish through its pricing strategies
  5. 9. the message channel used by a seller to promote a good, service, or idea (radio, tv, newspaper, magazine)
Down
  1. 1. Amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service
  2. 2. (Distribution) Marketing element that focuses on getting selected product in the right place at the right time
  3. 4. The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
  4. 5. Combination of the four elements of marketing-product, place, promotion, and price
  5. 6. consistently producing what the customer wants while reducing errors before and after delivery to the customer; many customers associate price with quality