4.03 Puzzle

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Across
  1. 2. Services provided to consumers without the involvement of any tangible product
  2. 7. Services that are offered with a product such as maintenance, delivery, or repair
  3. 9. All the combined customer impressions and experiences associated with a particular company
  4. 10. Goods or services that are currently being sold
  5. 11. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
  6. 13. The stage in the creation of a new product in which a working model maybe tested, modified, and retested; production costs are estimated and final details of the product are planned, e.g., label, promotion, and distribution
  7. 16. Tangible objects that can be manufactured or produced for resale
  8. 18. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
  9. 19. The product life cycle stage in which sales and profits fall rapidly
Down
  1. 1. The point at which a product goes into full scale production, the marketing plan is put into place, service and sales training are done, and the product’s life cycle begins
  2. 3. A product whose sales and profitability are declining
  3. 4. A good or service that has not been offered before, has been modified in some way, or is being presented or distributed in a different manner
  4. 5. element referring to what goods, services, or ideas a business will offer its customers
  5. 6. An advantage consumers receive from using a product
  6. 7. A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
  7. 8. An early sample or model of a product
  8. 12. The product life cycle stage when the product first appears in the marketplace
  9. 14. The process of introducing a new product to a limited market to determine what its acceptance will be
  10. 15. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
  11. 17. Product life cycle stage in which sales rise rapidly creating new products and modifying existing products