Across
- 4. Actual price that prevails in a market at any particular moment
- 7. The difference between the cost of a product and its selling price
- 8. Business costs that change according to changes in sales volume; also known as variable expenses
- 10. The movement of funds into and out of a business; determines the amount of cash the business has to work with at any given time
- 11. Illegal business agreement in which businesses agree on prices of their goods or services, resulting in little choice for the consumer
- 14. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals
- 16. An illegal activity in which a business charges different customers different prices for similar amounts and types of products
- 17. A profit-oriented pricing objective in which the business bases the amount of profit it wants to earn on the amount of its sales; also known as return on sales
- 18. A profit-oriented pricing objective in which the business bases the amount of profit it wants to earn on the amount of its sales; also known as target return
- 19. The amount a seller charges the purchaser for a good or a service
Down
- 1. A profit-oriented pricing objective intended to make the firm the most possible immediate profit
- 2. Goals a company hopes to accomplish through its pricing strategies
- 3. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
- 5. All of the expenses involved in running a business that are not directly related to production
- 6. The degree of excellence of a good or service—how good it is
- 9. A pricing technique in which consumers are given the price per unit (ounce, pound, etc.) for products along with the total price of the items
- 10. Assets of a business
- 12. Business costs that are not affected by changes in sales volume; also known as fixed expenses
- 13. A profit-oriented pricing objective in which the business bases the amount of profit it wants to earn on the amount of its capital investment
- 15. The expenses involved with manufacturing, promoting, and distributing a product