Across
- 5. Element of the promotional mix.
- 6. Stage of the PLC that needs heavy investment.
- 8. Creates, communicates, delivers, and exchanges offerings that have value for customers.
- 10. The strategy of dividing the market into subgroups that have similar characteristics.
- 12. The strategy that gives businesses an identity.
Down
- 1. A type of business that focuses on producing and selling before market analysis.
- 2. Research data that can be counted in numbers.
- 3. Type of pricing.
- 4. Method that segments according to hobbies.
- 7. They resell products in small quantities.
- 9. Method of primary research.
- 11. A type of market that is large and undifferentiated.