4.5 The four Ps (Product)

2. Any physical or non-physical item that is purchased by commercial or private customers.
5. The products with high market share operating in low- growth market.
8. Marketing strategy that involves making a product stand out from others by rival firms.
9. Taking the positive cash flow from established products and investing in other products in the portfolio.
10. Customers who tend to buy products during their launch.
11. The name term, symbol, design or a mark that gives identity to the product and differentiate it from the competitors.
12. The pattern of sales recorded by a product from launch to withdrawal from the market.

1. The marketing strategies that extend the maturity stage of the product.
3. A method of analysing the product portfolio of a business in terms of market share and market growth.
4. Premium that customers are willing to pay for a brand name over and above the value of the product itself.
6. Repeated purchases by customers and recommendation to others.
7. The products in the BCG matrix that have high or rising market share in a high growth market.