Across
- 1. Products purchased by a business for its commercial use.
- 4. Business complacency and failing to keep up with market changes.
- 7. A trial product used during the R&D stage of the product life cycle.
- 8. Registered name used to identify a product of a business.
- 10. Strategies to inform, persuade and remind customers to buy a product.
- 11. Legal protection giving exclusive rights to use a brand name
- 12. Intangible products or non-physical products offered by a business.
- 13. Marketing strategies used to make a product distinct from its rivals.
- 16. Selling below cost to attract buyers for other products
- 17. Intermediaries that buy goods from manufacturers and resell them in smaller quantities to retailers.
- 18. The group of consumers who are the first to own a product
Down
- 1. Initial low pricing to enter a market, followed by price increase
- 2. A third-party person or business that offers distribution services.
- 3. Pricing below cost to drive out competitors
- 5. Paid promotion through independent consumer media.
- 6. The value of a good or service that is paid by the customer.
- 9. The range of brands and products sold by a business.
- 10. Charging significantly higher prices due to prestige or quality.
- 14. Marketing strategy to prolong or lengthen a product’s life cycle
- 15. Providing financial support in exchange for marketing exposure.