Across
- 2. During the creative process, ________ are constantly made (e.g., selecting one picture while rejecting dozens), which determines the final message we see. (7 letters)
- 4. According to Concept #3, each person brings a unique set of life experiences, and these ________ influence our various interpretations of the exact same message. (11 letters)
- 5. Concept #5 states that media messages are organised to gain ________ and/or power. (6 letters)
- 7. Media makers ________ different segments of the population to influence their opinions or sell them something. (6 letters)
- 8. What is really being sold through commercial media is not just the advertised products, but also the ________ to the advertisers. (8 letters)
Down
- 1. Concept #4 notes that because media is constructed by people, there is no ________-free media; all media carry embedded points of view. (5 letters)
- 3. According to Concept #1, media texts are not "natural" although they look "real"; rather, all media messages are ________ . (11 letters)
- 6. Concept #2 states that media messages are constructed using a creative ________ with its own rules, which includes elements like music, colour, and camera angles. (8 letters)