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Across
  1. 2. legal term that grants exclusive rights to the creators of original works, such as literary, artistic, musical, or other creative expressions.
  2. 8. various communication channels or platforms used by advertisers to deliver their marketing messages to the target audience.
  3. 11. approach that encourages creativity, innovation, and unconventional problem-solving.
  4. 13. a form of digital media that consist of episodic audio recordings, typically in an audio file format, that can be downloaded or streamed over the internet.
  5. 14. the practice of promoting and advertising products, services, or brands using digital channels, technologies, and platforms.
  6. 15. an additional item, incentive, or benefit offered to customers as an extra value or reward for purchasing a product or service.
  7. 17. approach that focuses on traditional, conventional, or established methods, ideas, or solutions.
Down
  1. 1. any content, information, or media that is created, distributed, or consumed in digital format.
  2. 3. marketing activities and techniques designed to stimulate immediate sales or boost customer demand for a product or service.
  3. 4. a creative problem-solving technique that involves generating a large number of ideas or solutions through free thinking, open discussion, and collaboration.
  4. 5. an action taken by a user or viewer of an online advertisement or link that leads them to another web page or destination.
  5. 6. the total number or percentage of people within a target audience who are exposed to a particular advertising message or campaign during a given period
  6. 7. a specific channel or platform used for communication and message delivery.
  7. 9. online platforms and websites that enable users to create, share, and interact with content and engage in social networking.
  8. 10. the specific group of individuals or consumers that a product, service, or marketing campaign is intended to reach, influence, or serve.
  9. 12. the number of times an advertisement or marketing message is presented to an individual or target audience within a specific time period.
  10. 16. the amount of time required to plan, create, produce, and execute an advertising campaign or specific advertisement before it is scheduled to be launched or published.