5.00 Review

3. approach that focuses on traditional, conventional, or established methods, ideas, or solutions.
6. term that grants exclusive rights to the creators of original works, such as literary, artistic, musical, or other creative expressions.
7. media:online platforms and websites that enable users to create, share, and interact with content and engage in social networking.
8. marketing: the practice of promoting and advertising products, services, or brands using digital channels, technologies, and platforms.
11. is prepared for inspiration when they know their target market— for example a target market of 18- to 35-year-olds. Keeping that target group in mind, they will be better able to know which ideas will work and which won’t.
12. could be prepared for inspiration by putting a new twist on an old idea. For example, coupons are popular, but a “coupon scavenger hunt” is “out of the box.”
13. first thing you should understand when setting out to develop “out-of-the-box” sales promotion ideas for your game/event is that there is no particular source or technique for doing so.
15. sales promotions are repeatedly used, therefore traditional sales promotions lose their appeal because fans may perceive them as boring.
17. form of digital media that consist of episodic audio recordings, typically in an audio file format, that can be downloaded or streamed over the internet.

1. could prepare for inspiration through brainstorming when they gather coworkers together to generate as many ideas as possible during a certain time frame.
2. of the Box sales promotions fulfill a unique desire. An example is when customers that are interested in skiing are given the chance to win a ski trip
4. media: any content, information, or media that is created, distributed, or consumed in digital format.
5. a creative problem-solving technique that involves generating a large number of ideas or solutions through free thinking, open discussion, and collaboration.
6. action taken by a user or viewer of an online advertisement
9. planning an “Out of the Box” promotion one must ask “Does this sales promotion fit with the overall marketing plan?” It should create excitement and positive publicity.
10. approach that encourages creativity, innovation, and unconventional problem-solving
14. is prepared for inspiration when they know their competition and what is working well for them. They might be able to take their ideas “out of the box” for their own team.
16. promotion is any promotional activity (other than advertising, personal selling, and publicity) that stimulates customer purchases. A 50%-off coupon is an example of a sales promotion.