Across
- 3. A ratio of net profit (after taxes) divided by net sales that reflects the profit per dollar of sales
- 4. costs that remain constant over a period of time
- 5. An organization’s portion of the total industry sales in a specific market
- 7. amount of money spent
- 9. Marketing element referring to selection of the various types of communications that marketers use to inform, persuade, or remind customers of their products
- 10. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
- 11. the determination of an exchange prices which the buyer and seller get the best value for the good and service
Down
- 1. The amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service
- 2. The amount of money a business plans to spend on promoting its goods and services during a certain period of time
- 3. choice of transportation channels
- 6. The rivalry between two or more businesses to attract scarce customer dollars
- 8. The message channel used by a seller to promote a good, service, or idea