Across
- 5. Mechanisms used by websites to track users’ browsing histories
- 7. Control
- 8. A simulated shopping experience that marketing researchers use to run experiments
- 14. A data collection method that involves asking consumers questions to learn their opinions and the reasons behind those opinions
- 15. Factor that is subject to change
- 16. A data collection method in which marketers monitor customers’ behavior, usually online or through store purchases
- 17. An experiment in which marketers introduce a new product to a limited market to determine what its acceptance will be
- 19. Numerical
- 20. The wand or electronic screen that reads product codes and records related data
- 22. A set of written questions designed to gather information
- 23. The particular group of customers a business seeks to attract
- 24. Using technology to capture and record data
Down
- 1. A data collection method in which a researcher sits down with a respondent one-on-one to ask questions and record the respondent’s answers
- 2. A swipe card issued by a retailer to track customer purchases and provide rewards
- 3. Information that is based on thoughts, feelings, experiences, or opinions; descriptive and nonstatistical in nature
- 4. Information that is based on numbers, statistics, or hard facts
- 6. A data collection method in which one or two researchers moderate a group discussion that usually includes anywhere from six to 12 participants (all being members of the target market)
- 9. Prejudice
- 10. In marketing research, a person who answers questions or supplies data
- 11. To imitate the conditions of something else
- 12. A data collection method that gathers data by watching consumers
- 13. Legitimacy; acceptability
- 18. A data collection method that tests cause and effect; typically involves test-marketing new products or comparing test groups with control groups
- 21. Secret; hidden, not aware