5.02 CM-002 Chart Your Channels

Edit Answers
1234567891011121314
Across
  1. 2. Financial penalties or fines
  2. 5. Processes by which marketers ensure that products are distributed to customers efficiently and effectively
  3. 10. A reward that motivates a channel member to achieve a specific goal
  4. 11. A distribution pattern in which a producer sells a product through a limited number of middlemen in a geographic area
  5. 12. The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns)
  6. 13. A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user
  7. 14. A distribution pattern in which a producer sells a product through just one middleman in a geographic area
Down
  1. 1. The total number of channel members in a channel of distribution
  2. 3. The buying and selling of goods using computers
  3. 4. A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users
  4. 6. Ensuring that a product is available to the target market without overexposing the product
  5. 7. Businesses or individuals who assist in moving goods and services from the producer to the consumer
  6. 8. Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
  7. 9. A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it