Across
- 4. a type of culture were the goals of the group take precedence over the goals of the individual
- 6. a type of advertising strategy that is the middle ground between adaptation and standardization
- 8. Chick-fil-A pulled out of this country after just 8 days
- 9. country where google exited because of data breaches
- 12. country where Ikea conducted extensive market research by visiting people’s homes.
- 17. Disney struggled in France because at first they did not serve this
- 18. country where Walmart spectacularly failed because their employees were too friendly
- 20. entry strategy used when barriers to entry are low and the market is culturally close in terms of consumer behavior or retailing structures.
- 21. country in southern Africa where I “Simba” comes from
Down
- 1. pricing strategy where retailers take into account the local conditions
- 2. mexican currency
- 3. pricing strategy where a retailers a standard markup to the cost of the product to determine the price
- 5. takes place when a foreign company is taken over by the local government and no compensation is provided
- 7. african country where uber rich people buy pizza from the uk
- 10. city where Häagen-Dazs ice cream is from
- 11. people in this country are known for working themselves to death
- 13. selling a product at a price below cost
- 14. one of the happiest countries in the world and the home of Ikea
- 15. type of distribution in which companies use multiple distribution channels
- 16. government-imposed limits on the number of products companies can import
- 19. customers in Malaysia do not use coupons because they want to save this