Across
- 1. How much better something is than what exists.
- 6. The first people to try new things.
- 7. How hard something is to use or understand.
- 9. People who adopt something after most others.
- 12. People who adopt something just before the average.
- 13. Popular things people follow or do.
- 14. Focus on buying and using products
Down
- 2. Paid messages to promote products.
- 3. How well something fits your needs or lifestyle.
- 4. How easy it is to see the benefits of something.
- 5. How easily you can test something before buying.
- 8. The last people to try new things.
- 10. People who try something new early and influence others.
- 11. Support for events or activities to promote a brand.
- 15. A collection of articles and ads in print or online