5Ms-of-marketing

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Across
  1. 6. the ability of a company to turn customers into repeat buyers and prevent them from switching to a competitor
  2. 8. all strategies, techniques, tools, and technologies used by companies to develop, acquire, and retain customers
  3. 9. total combined customer lifetime values of all the company’s customers
Down
  1. 1. internal elements of a marketing plan that need to be resolved if the plan is successful
  2. 2. the final user of a purchased product or service
  3. 3. a person or institution that purchases goods or services
  4. 4. the ratio of the perceived benefits relative to the costs incurred by the customer in acquiring the product or service
  5. 5. a person who purchases a product or service
  6. 7. an ongoing positive relationship between a customer and a business