Across
- 2. interests, beliefs, hobbies, political affiliation
- 7. age, gender, race, education, occupation, income
- 9. location, climate, where the target market lives
- 10. setting the price of your product to optimize sales
- 11. where you sell your product and deliver it to your customers
Down
- 1. payment methods accepted, securing start up money
- 3. all communications you use to help your target audience discover and learn more about your offering
- 4. buying patterns, why someone buys, how often someone buys, when they buy
- 5. information management gathers and reports on data
- 6. communicate with customers at every stage of the buyer’s journey, nurturing them down the funnel towards a sale
- 8. and service management creating newer, better products to continue to sell