8 Careers 4.2

2. A person who acts rather than merely talking or thinking.
5. The evaluation of a company's strengths, weaknesses, opportunities and threats.
7. A group of customers or organizations most likely to buy a company's products or services.
9. An overview of your business goals, including details on how you think you will achieve those goals.
11. Inspires confidence in other people and moves them to action.
14. The richness of the individual's life, including what that person accomplished and the impact he or she had on people and places.
16. A way of presenting a business to customers that clearly communicates the value of the product or the service.
17. A business plan that you present to your potential investors to secure funding.
18. An overview of a group of potential customers that businesses use to improve how they market their goods and services.

1. A feature or benefit of your product that differentiates your business from the competition.
3. A consumer need or want that can be potentially met by a new business.
4. Qualities you are born with such as being polite and honest.
6. A potential group of customers who are willing and able to purchase a particular product or service
8. A person who talks rather than acting or doing.
10. A person with the ability to persuade potential buyers of a product or service by promoting or recommending the items on social media.
12. Data that is essential to evaluating whether or not a business idea is viable.
13. The unique features and benefits of the product or service.
15. A person who wishes rather than acting or doing.