Across
- 2. set up on tables or shelves for products that customers can handle
- 4. includes catalogs, letters, and coupons
- 10. activities between 2 companies that combine efforts and resources to create additional sales for each other
- 12. involves using a brand name product in a tv show, movie, or commercial
- 15. located on moving vehicles including buses, trains, and transportation terminals.
- 18. the right to promote products at a location or event
- 19. the way floor space is allocated for selling, storage, personnel, and cutomers
- 20. used to increase sales of a business and its product
- 23. designed to create support from manufacturers, wholesalers, and retailers for a product
- 25. exterior design of the store
- 26. used for fragile products
Down
- 1. signs or props used to enhance displays
- 3. contests, games, sweepstakes,or rebates used to create increase sales and excitement about a product
- 5. form of communication to inform, persuade, and remind customers about a good or service
- 6. includes tv and radio advertising
- 7. includes signs and billboards
- 8. inexpensive items given away at a discount or for free
- 9. cash premiums paid to retailers to help with the cost of restocking a new product
- 11. agencies or means used by a company to convey an advertising message
- 13. packages that offer similar products together for a temporary price break
- 14. physical outline or shape of a display
- 16. awards given to dealers and sales people who meet or exceed their sales quota
- 17. includes all the physical elements used to present an image of the business to the customers
- 21. type of advertising directed to a targeted group of customers rather than to a mass audience
- 22. activities used to build and maintain a positive image about a company
- 24. planned, personalized communication to satisfy customers wants and needs