Across
- 2. All the visual and artistic elements used to present a product to the customer
- 4. Physical appearance or outline of a display
- 6. Set up on tables and shelves and are best for merchandise that customers can handle and examine without the help of a salesperson
- 9. Directs how the customer should view the presentation
- 10. Best for merchandise that is fragile or requires a lot of security
- 12. Affects how attractive the product looks
- 15. Show customers how merchandise would look in their home or office
- 18. Signs or props are used to enhance displays
- 23. Used to increase sales of a business and its products
- 24. brought to the display by using motorized fixtures or props
- 25. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service
Down
- 1. Planed, Personalized communication designed to satisfy a customer's needs and wants
- 3. Ways products are presented to customers
- 5. Activities used to build and maintaining a positive image about a company and its products
- 7. The exterior design of the store, including the logo,sign,entrance, and landscaping
- 8. A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience
- 11. The way floor space is allocated for selling, storage,personnel, and customers
- 13. Includes all the physical elements used to present an image of the business to the customer
- 14. two types of this Semetrical and asemetrical
- 16. Contrast with the background so they enhance the products on display
- 17. Props and signs should not overpower merchandise
- 19. The decoration, lighting, fixtures, furniture, and sign used to create a store's image
- 20. The way the display's surfaces look when together
- 21. Communications or activities used to stimulate sales,create awareness of a new product, or to create goodwill for the business
- 22. Any form of communication a business uses