8.01-8.04

3. Colors should contrast with the background so they enhance the products on display.
4. Used to increase sales of a business and its products.
6. Set up on tables and shelves and are best for merchandise that customers an handle and examine without the help if a salesperson.
9. Activities used to build and maintain a positive image about a company and its products.
10. Props and signs should not overpower merchandise.
11. The way the floor space is allocated for selling, storage, personnel, and customers.
13. All the visual and artistic elements used to present a product to the customer.
14. Occurs when a manufacturer helps a retailer pay for advertising costs.
17. Communications or activities used to stimulate sales, create awareness of a new product, or to create good will for the business.
18. Encourages impulsive purchasing.
26. Any form of communication a business uses to inform, remind, or persuade customers to purchase products and improve its public image.
28. Formal balance is symmetrical and places items of the same size together.

1. Best for merchandise that is fragile or requires a lot of security.
2. Planned, personalized communication designed to satisfy a customer's needs and wants.
5. Use inn an effort to create a positive image, build goodwill, and increase customer loyalty.
7. Brought to the display by using motorized fixtures or props.
8. Signs or props that are used to enhance displays.
12. Physical appearance or outline o a display.
15. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service.
16. Includes all the physical elements used to present an image of the business to the customer.
19. Ways products are presented to customers.
20. The way the display's surfaces look when together.
21. Show customers how merchandise would look in their home or office.
22. A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.
23. The decorations, lighting, furniture, fixtures, and signs sue to create a store's image.
24. The exterior design of the store, including the logo, sign, and interference landscaping.
25. Directs how the customer should view the presentation.
27. The agencies or means used by a company to convey an advertising message.