Across
- 4. The decorations, lighting, furniture, fixture, and signs used to create a store's image
- 7. Choose merchandise that is _______________ and representative of the current season
- 9. All visual and artistic elements used to present a product to the customer
- 13. advertising most commonly seen in the form of telephone books
- 15. Include the use of email and the web to promote products
- 16. Communications or activities used to stimulate sales, create awareness of a new product, or to create good will for the business
- 18. Directs how customer should view the presentation
- 20. Activities used to build and maintain a positive image about a company and its products
- 22. Motorized fixtures and props
- 23. Should contrast with the background to provide a "pop"
- 25. The agencies or means used by a company to convey an advertising message
Down
- 1. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service
- 2. Includes all the physical elements used to present an image of the business to the customer
- 3. Props and signs, but should not overpower merchandise
- 5. located on moving vehicles
- 6. A type of advertising directed to a targeted group of prospects and customers
- 8. The way the display's surfaces look when together
- 10. Physical appearance or outline of a display
- 11. Any form of communication a business uses to inform, remind, or persuade customers to buy products
- 12. Planned, personalized communication designed to satisfy a customer's needs and wants
- 14. Asymmetrical and uses many different sizes
- 17. Proper lighting is more attractive
- 19. Symmetrical and places same size items together
- 21. Includes TV and radio advertising
- 24. Advertisements that are generally 10,20,30, or 60 seconds long