8.01-8.04

6. The decorations, lighting furniture, fixtures, and signs used to create a store's image.
7. Planned, personalized communication designed to satisfy a customer's needs and wants.
8. Used to increase sales of a business and its products.
11. Designed to create support from manufacturers, wholesalers, and retailers for a product.
12. Used in effort to create a positive image, build goodwill, and increase customer loyalty for the business.
17. The Agencies or means used by a company to convey an advertising image.
18. Set up on tables and shelves and are best for merchandise that customers can handle without the help of a salesperson.
19. Includes all the physical elements to present n image of the business to the customer.
20. Best for merchandise that is fragile or requires a lot of security.
22. The exterior design of the store, including the logo, sign, interference, and landscaping.
24. Displays with proper lighting are more attractive.
25. Physical appearance or outline of a display.
27. A type of advertising directed too a targeted group of prospects and customers rather than to a mass audience.
28. Any form of communication a business uses to inform, remind, or persuade customers to purchase products and improve its public image.
29. Communications or activities used to stimulate sales, create awareness of a new product, or to create goodwill for the business.

1. Formal balance is symmetrical and places items of the same size together.
2. Signs or props are used to enhance displays.
3. Occurs when a manufacturer helps a retailer pay for advertising costs.
4. Directs how the customers should view the presentation.
5. All the visual and artistic elements used to present a product to the customer.
9. Show customers how merchandising would look in their home or office.
10. Activities used to build and maintain a positive image about a company and its products.
13. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service.
14. Discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product.
15. Brought to the display by using motorized fixtures of props.
16. Ways products are presented to customers.
21. The way the display's surfaces look when together.
23. Props and signs should not overpower merchandise.
26. Colors should contrast with the background so they enhance the products on display.