8.1 Cross Word

1. Process used to make potential customers aware of a product or service.
3. Marketing strategy that can create an emotional attachment to the product in the mind of the customer.
5. What the product does and how it appears to the senses.
6. The awareness or popularity a product has with consumers. (Two words.)
8. Distribution method used to allow a product to be sold at a moderate number of sales outlets, but not everywhere possible. (Two words.)
10. Way or presenting your business to consumers.
14. Pathway in which the product goes from the producer to one or more intermediaries before it reaches the customer. (Two words)
15. Percentage of a given market population that is buying a product or service from a particular business. (Two words.)

2. Additional amount added to the wholesale cost of a product to make a profit. (Two words.)
4. competition-based ____ is charging the same, less, or more than the competitor.
7. Pathway in which the product comes straight from the producer to the consumers. (Two words)
9. The bridge between the producer and consumer.
11. Various ways a product can reach a consumer. (Two Words)
12. Practice of combining the price of several services and/or products into one price.
13. Are the reasons customers choose to buy.