84 Lumber

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Across
  1. 3. The company had low b**** a********, which is why a campaign was needed in the first place
  2. 7. 84 Lumber's original commercial has one of these, which was why their first concept was denied
  3. 8. The name of the effect 84 Lumber was trying to accomplish which was stated in their objectives
Down
  1. 1. The LARGE number of impressions that 84 Lumber's website saw after the commercial aired
  2. 2. The state 84 Lumber was founded
  3. 4. The event during which 84 Lumber's commercial was aired
  4. 5. The amount of money the company budgeted for this campaign
  5. 6. The company whom 84 Lumber gave early access to their full commercial