Across
- 3. Particular group of consumers at which a promotion strategy is aimed (L)
- 7. Intangible commercial activity such as banking and education (N/A)
- 9. A business that sells goods in large quantity at discounted prices; typically to retailers (B)
- 11. A dishonest scheme; a fraud (N/A)
- 13. A business which sells goods to a final customer; usually in smaller quantities (B)
- 14. An agent who supplies goods to retailers (B)
- 17. Methods of promoting a product or service (K)
- 19. Practice of paying for goods or service to be features in films/TV programmes (N/A)
- 21. Electronic Funds Transfer at Point of Sale (C)
- 22. Planning future income and expenses (E)
- 24. A company that makes goods for sale (B)
- 25. Comparing similar products to find the best value before a purchase (E)
Down
- 1. Combination of different marketing strategies; 5Ps (J)
- 2. Dividing the market of potential customers into smaller groups (L)
- 4. Latin term that means "let the buyer beware" (F)
- 5. Process of distinguishing a product from competitors through promotional strategies (I)
- 6. Distinctive promotion of a particular or product (N/A)
- 8. Personal customer interactions to make sales and build relationships (K)
- 10. Purchasing products on a whim (E)
- 12. Your favourite subject (N/A)
- 15. Extra money repaid for borrowing money (E)
- 16. A fraud or swindle (D)
- 18. Australian Competition and Consumer Commission (N/A)
- 20. An item made to be sold (N/A)
- 23. a written or spoken legally enforceable agreement (G)