A Crossword Challenge for Marketing Minds

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Across
  1. 2. Managerial functions are Planning,organising, Staffing, directing and ____.
  2. 3. 5 M’s of Advertising are Money, Media, Measurement, Message and _____.
  3. 5. _____price refers to the high initial price charged when a new product is introduced in the market.
  4. 7. There are four major factors that affect consumer behaviour, namely cultural, social, personal, and _____
  5. 9. Product that a consumer doesn’t know about or does not want to actively buy even he is aware of the product.
  6. 12. Three level of product are core, augmented and _____.
  7. 14. A Favourable Chance or situation for doing something.
  8. 16. _____cost/production = Average Cost.
  9. 18. The process of producing goods of predetermined standards so as to achieve the uniformity and consistency in products.
  10. 19. It refers to the skills, resources, and advantages that allow a company or individual to excel in achieving their marketing goals and effectively reaching their target audience.
  11. 20. It is the financial plan that outlines how a company will allocate resources to its marketing activities over a specific period, typically a year or a quarter.
  12. 22. The one who is a versatile professional who wears many hats in the exciting world of promoting and connecting products or services with their target audience.
  13. 26. A phenomenon where companies focus too narrowly on their products and services and failed to see broader market and customer need is known as marketing _____.
  14. 27. Self service food store with grocery.
  15. 31. Fixed cost is also known as _____ cost.
  16. 32. A concise and clear statement that effectively communicates what sets you apart and delivers unique value to your target audience.
  17. 35. A marketing strategy of targeting a large number of niche markets with products or servies.
  18. 36. Goods with unique characteristics or brand identification
  19. 39. A person who consumes a product or service.
  20. 41. Exchange value of a product or service always express in money.
  21. 43. The final phase of PLC.
  22. 44. It refers to tangible, physical products that consumers can see, touch, and use.
  23. 46. The process of creating a distinct image or identity in minds of consumers for product, brand or company.
  24. 47. The goods that are usually purchased frequently, immediately and with a minimum of effort. (Such as newspaper)
  25. 48. A graphic representation or symbol of a company name.
Down
  1. 1. The first phase of PLC
  2. 2. The process of passing information and understanding from one person to another.
  3. 4. Same product is sold at different prices to different set of consumers it is called Price _____.
  4. 6. It refers to the physical storage and warehousing of goods before they are sold to customers.
  5. 8. The difference between the revenue generated and the expenses incurred.
  6. 10. The important element of promotion mix is
  7. 11. The oldest form of exchange-trading of products is known as _____.
  8. 13. CVP stands for Customer _____ Proposition.
  9. 15. The Movement of People, Goods from one place to another is known as _____
  10. 17. Sub-division of the entire market.
  11. 21. A place where buyers and sellers of goods and commodities meet their common intentions to exchange goods and services.
  12. 23. Cost which vary directly with the level of production is known as _____ cost.
  13. 24. A big-box store combining a supermarket and a department store.
  14. 25. PLC stands for _____ Life Cycle.
  15. 26. Marketing _____ is a set of marketing variables that the firm uses to pursue its marketing objectives in the target market.
  16. 28. Goods that the customer, in the process of selection and purchase, characteristically compares on the basis of suitability, quality, price, and style.(such as furniture)
  17. 29. Selling the same product at different prices is known as _____
  18. 30. In PESTAL analysis “T” stands for
  19. 33. The process of defining your marketing goals, outlining strategies to achieve them, and creating a roadmap for your marketing activities over a specific period.
  20. 34. Online and Offline medium of market is _____ and Click model.
  21. 37. Father of Modern Management.
  22. 38. Setting a price in comparison with competitors.
  23. 40. Total cost is the sum of _____ and variable cost.
  24. 42. In which marketing strategy the business target the entire market with a single marketing mix.
  25. 45. Want for a specific product backed by an ability to pay is called _____