A2 So Far...

1. This is a document setting out the strategy a business will use to achieve its marketing objectives.
3. This is the development of an idea into a new process or product.
4. This is when decisions are made entirely upon instinct.
5. This is when decisions are made by gathering as much evidence as possible.
7. To increase market share is an example of what functional areas objectives?
8. This marketing strategy is used when a business makes its products different from those of its rivals.
9. This is when a business targets its existing product range at potential customers in a new market.
11. This is an internal influence on operational objectives.
12. This is an example of an operational target.
14. This tool is used to help businesses in evaluating themselves and the markets in which they operate.
15. This is a high risk strategy when a business sells new products to new customers.
16. This is an example of an operational target.

1. This is a medium to long term plan to achieve a business's marketing objectives.
2. This is an example of an operational target.
6. This is when a business markets a new product to its existing customers.
10. This is when a business chooses to market existing products to its existing customers more strongly.
11. This is used to establish the relationship between two variables.
13. This is an example of an operational target.