Abbreviation Quiz

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Across
  1. 2. A central source for data & reports
  2. 4. Identifying the commercial name
  3. 7. HUL way of defining the most important task for the brand
  4. 8. Balle balle channel cluster
  5. 9. March Quarter (Jan-Feb-Mar)
  6. 10. Implementation Brief
  7. 12. Seven sisters channel cluster
  8. 13. Marketing activity calendar - Bottom up approach
  9. 14. Leadership team deck
  10. 16. Sun TV+ whatever little does well channel cluster
  11. 20. Budget approval process
  12. 22. Marketwise deliverables that are tracked
  13. 24. Udaya TV, Suvarna TV form a key part of this cluster
  14. 25. Advertising investment measures - Top down approach
  15. 26. Quarter Till Date
  16. 28. Gemini TV, Maa TV foram a key part of this cluster
  17. 30. Actual media spends
Down
  1. 1. Hindi belt set of channels
  2. 3. Year Till Date
  3. 5. Non HUL
  4. 6. Asianet+ whatever little does well channel cluster
  5. 7. June Quarter (Apr-May-Jun)
  6. 9. Billing software
  7. 11. Bangla channel cluster
  8. 12. Non TV
  9. 13. Maharashtra, AP, TN, Karnataka
  10. 15. Position in break
  11. 17. Tracking the category at an annual level
  12. 18. Special interest channels
  13. 19. Marathi channel cluster
  14. 20. Tracking your weekly targets
  15. 21. September Quarter (Jul-Aug-Sep)
  16. 23. Monthly planning cycle is also called
  17. 27. December Quarter (Oct-Nov-Dec)
  18. 29. Classification of audience in HUL