Across
- 1. Marketwise deliverables that are tracked
- 5. Year Till Date
- 7. Budget approval session
- 9. Advertising investment measures - Top down approach
- 10. Classification of audience in HUL
- 13. Sun TV+ whatever little does well channel cluster
- 15. Actual media spends
- 17. HUL way of defining the most important task for the brand
- 19. Billing software
- 21. Marketing activity calendar - Bottom up approach
- 22. Quarter Till Date
- 24. Oriya channel cluster
- 25. Hindi belt set of channels
- 26. Udaya TV, Suvarna TV form a key part of this cluster
- 28. Monthly planning cycle is also called
- 29. Seven sisters channel cluster
- 30. Identifying the commercial name
Down
- 2. Asianet+ whatever little does well channel cluster
- 3. Leadership team deck
- 4. Balle balle channel cluster
- 6. Dynamic resource allocations
- 7. Tracking your weekly targets
- 8. September Quarter (Jul-Aug-Sep)
- 11. A central source for all data and reports
- 12. Bangla channel cluster
- 13. Gemini TV, Maa TV foram a key part of this cluster
- 14. Position in break
- 16. Marathi channel cluster
- 17. June Quarter (Apr-May-Jun)
- 18. December Quarter (Oct-Nov-Dec)
- 19. March Quarter (Jan-Feb-Mar)
- 20. Tracking the category at an annual level
- 21. Maharashtra, AP, TN, Karnataka
- 23. Doordarshan
- 27. Special interest channels
- 29. Non HUL
- 31. Non TV