Across
- 3. Announcements to the target audience of a product that communicate details on the 4 P's of Marketing. Both informative and persuasive, communicates brand identity and product value.
- 7. Any metric used to evaluate the success of a business system. Usually a numerical statistic that can be measured and tracked over time.
- 9. A communications plan for sharing positive brand news with the media and general public. The goal here is to make a brand look good in the news.
- 12. Communication targeted specifically to customers who have previously interacted with a brand in some way, either by making a purchase or signing up for a newsletter. This community's information is designed to encourage repeat customers to make another purchase in the future, or maintain brand recognition and loyalty.
- 15. A statement that communicates to a customer how a product or service will meet their needs,solve their problems, or save them time/money.
- 16. A business sells a product/service directly to a consumer. This is often single transactions or contracts provided for a service to individual people.
- 18. A consumer sells products/services directly to other consumers. These single transactions between individual people are a smaller scale and more direct than relationships with business clients.
- 20. Ideas that are the property of the person who created them. Anything can be an idea - a story, a character, song lyrics, a work of art.
- 21. Marketing that a business pays to have placed or promoted. Paid marketing often generates faster results and more data that can be used to track performance.
- 24. A strategy employed on people who have previously purchased or interacted with a product once before.
Down
- 1. A strategy used by marketers to push extra content to repeat customers who have previously visited their website or searched for their product
- 2. The characteristics shared by members of a target audience, such as age, gender, education level, hobbies and interests, etc.
- 4. The group of people that a business identifies as the most likely customer to purchase a product or service.
- 5. The location - physical or digital - that a customer can go to interact with or purchase the product. Also the location where marketing materials are positioned to best communicate with the customer.
- 6. A business sells products/services directly to other businesses. This process usually involves contracts for materials or services needed by the business in order to operate.
- 8. The communication strategy that informs customers about the product and how it will meet their needs or solve their problems.
- 10. Marketing that a business distributes over channels that it directly controls, which usually costs the business nothing to use.
- 11. The product or service being offered to the customer.
- 13. Short-term strategy to increase demand for a product, such as a coupon, discount, free sample, or trial period. Entice customers to make a purchase.
- 14. A consumer sells products/services back to a business. This is usually a freelancer providing special skills to a business needed to operate.
- 17. The 4 main activities used to communicate the product's value to the customer. Advertising, Sales, Direct Marketing, and Public Relations.
- 19. The legal rules about who can use intellectual property. In general, only the intellectual property owner has the right to decide who can use their work.
- 22. The cost for the consumer to purchase or use the product.
- 23. An imaginary character developed by a marketing team to help them visualize their target audience with a more authentic, emotional connection.