Advanced Marketing

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Across
  1. 2. ___________ Hierarchy of Needs
  2. 4. A group of buyers and sellers of a particular good or service
  3. 5. venturesome, educated, creative, multiple information sources
  4. 6. The amount of money exchanged for a good or service
  5. 7. Emphasizes customer retention and satisfaction
  6. 11. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need
  7. 12. Goods and services purchased from other countries.
  8. 13. A unique blend of product, product, promotion, and pricing strategies
  9. 14. Steps a customers goes through when considering purchasing, using, and maintaining loyalty to a product or service
Down
  1. 1. The process of selling products to more than one country
  2. 3. things that people would like to have
  3. 8. A particular group of consumers at which a product or service is aimed
  4. 9. When selling is more emphasized than marketing
  5. 10. Communication to build and maintain relationships by informing and persuading one or more audiences
  6. 14. A person who purchases goods and services for personal use