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Across
  1. 4. smth. creates excitement
  2. 6. large outdoor board
  3. 7. way of living your life
  4. 9. manage to live
  5. 10. attack continuously
  6. 11. influenced
  7. 14. shopper
  8. 15. music
  9. 16. customers remember a brand and its quality
Down
  1. 1. own
  2. 2. rules
  3. 3. paper advertising a product
  4. 5. famous person advertises product
  5. 8. identity of a company, product
  6. 12. people who might buy product
  7. 13. suddenly appearing ads