4. A symbol or other design adopted by an organization to identify its products.
6. There are multiple ways to use this technique.
8. Technique used to encourage people’s individuality, to be different and have their own likes and dislikes.
10. Technique used to get people in a good mood and create a good image, idea, and attitude towards your product or service, by making people laugh.
11. The general impression that a product presents to the public.
12. Technique used to suggest to customers that your product will put them ahead of their time.
13. A short and striking or memorable phrase used in advertising.
14. Technique used to encourage customers to join the crowd, by buying and using a specific product because of its popularity.
15. A type of question asked in order to create a dramatic effect or to make a point rather than to get an answer.

1. Technique that attempts to get an emotional response from the consumer.
2. Using a quote/__________ from a “celebrity-of-sorts.”
3. Commands, instructions, orders, etc.
5. Any item you sell to serve a customer's need or want.
7. The people targeted by the ad.
9. A type of product manufactured by a particular company under a particular name.

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