Across
- 5. A persuasive strategy which uses reason to persuade
- 6. Thinking appeals to security
- 7. When did the first billboards appear
- 9. Makes the company appear more environmentally friendly.
- 10. Emotional appeal using a famous figure to sell the product
Down
- 1. Verbs which are used to give orders, warnings or requests
- 2. Vague or misleading claims
- 3. A verbal feature; how high or low the pitch is.
- 4. Circular logos appear___
- 8. Language features used to arouse an emotion