Across
- 3. The advertiser tries to make you feel left out by giving you the impression everyone has the product.
- 6. Convince to buy or do something.
- 7. An appeal to the advertiser's credibility, reliability and honesty.
- 8. Announcing a product or service available.
- 12. A target group of people.
- 13. A product's name or catch phrase is repeated
Down
- 1. A place to sell various products.
- 2. an appeal to the audience's logic and reasoning.
- 4. times with the aim of having it stick in the viewers or listeners minds.
- 5. An appeal tp emotion
- 9. Calling Comparing one product to another and saying it is weaker or inferior in taste or quality.
- 10. A product is endorsed by a celebrity or expert.
- 11. A person buying a product or receiving a service.