Across
- 4. can encompass individual images, series of images, and sequences of images created with the intent to tell a story
- 6. memorable catchphrase
- 9. I'm Lovin' It, Just Do It
- 11. a marketing technique in which a product or service is showcased in some form of media
- 13. the registered symbol or icon of a company or product
- 15. newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article
- 16. message in the public interest disseminated by the media without charge to raise public awareness and change behavior
- 17. when a customer publicly writes about how much they love a product or service
Down
- 1. a large signboard for adverts usually along a busy road
- 2. placing ads on unusual objects or in unusual places where you wouldn't usually expect to an advert
- 3. the process of Subverting advertisements to spoof, parody, satirize and flip the meaning of messages found in commercial advertising
- 5. a long strip of cloth bearing a slogan or design
- 7. use of the product's logo or name
- 8. tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so
- 10. advertising approach that borrows the concept of “guerrilla” warfare, or the element of surprise, to communicate with target audiences
- 12. text or words used in an advert
- 14. activity or business of promoting and selling products or services