Across
- 2. An abbreviation standing for the selling point that convinces customers to buy a product
- 3. A short story/narrative to engage an audience
- 6. A catchy short song used in advertisements to promote something
- 7. A symbol or design that represents a brand
- 8. Being admired, looked up to, or respected
- 10. Audience A specific group of people an ad is meant to reach
Down
- 1. A polite or less direct word or phrase used to replace one that may sound offensive
- 4. Using a celebrity or public figure promotes a product
- 5. A short, memorable phrase representing a brand, which catches attention
- 9. Specialized terms or words of a specific field/job