Advertisements: Persuasive techniques

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Across
  1. 3. argument that appeals to credibility and ethics
  2. 5. a paid notice that tells people about a product, service or idea
  3. 6. argument that appeals to emotions and feelings
Down
  1. 1. a short and striking or memorable phrase used in advertising
  2. 2. argument that appeals to logic and reason
  3. 4. cause (someone) to do something through reasoning or argument.