ADVERTISING

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Across
  1. 1. a large outdoor advertising board
  2. 5. abbreviation for an advertisement
  3. 9. advertise or publicize
  4. 10. a paid advertisement on TV or radio
  5. 11. deceive someone
  6. 13. hidden or covert marketing
  7. 15. free products given at no cost to generate consumer interest
  8. 17. a discounted or promotional deal
  9. 18. a company that creates marketing strategies
Down
  1. 2. high-end products, f.ex. Rolex, Porsche, etc.
  2. 3. a person who purchases goods and services
  3. 4. the perception of a brand in the minds of consumers
  4. 5. a series of promotional activities
  5. 6. a more formal word for "buy"
  6. 7. introduce to the market
  7. 8. to aim or address marketing efforts at someone
  8. 12. a synonym of convince
  9. 14. promotion by a famous person
  10. 16. return of money for a product