Across
- 2. consist of product price place and promotions
- 3. stimulation of knowledge structures and memory embedded in an individual's brain
- 6. when a firm standardizes its products and market offerings
- 7. a set of brand assets that add to the value assigned to a product
- 8. the ongoing activities of advertising, sales and public relations
- 9. individuals who control the flow of information to members of the buying center
- 11. newly identified need, want, or demand trend that a firm can exploit because it is not being addressed by the competitors.
- 12. a small but profitable segment of a market suitable for focused attention by a marketer.
- 13. bring a product (or service) to the attention to potential and current customers
- 17. anything disrupts a message
- 18. offering two or more brands in a single marketing effort
Down
- 1. when the firm has previously chosen a vendor and intends to place a re-order
- 3. transmitting, receiving and processing information
- 4. Extension of an existing brand to create another product or brand with increased market share.
- 5. occurs when there is the perception that most products and services are the same
- 10. An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products.
- 12. wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.
- 14. people who authorize purchase decisions
- 15. shape the decisions by providing information
- 16. names generally assigned to a good service or a group pf complimentary products