Across
- 4. The four basic marketing strategies
- 5. The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.
- 10. A company’s percentage of the total sales volume generated by all companies that compete
- 11. Having a product or service available at a certain time of year or a convenient time of day
- 12. Intangible items that have monetary value and satisfy your needs and wants.
- 14. Communication with consumer
- 16. The group of people most likely to become customers, identified for a specific marketing program.
- 17. and behavior.
Down
- 1. All people who share similar needs and wants and who have the ability to purchase a given product.
- 2. Changing raw materials into usable goods or putting parts together to make them more useful
- 3. Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes,
- 4. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 6. a given market
- 7. the four P’s: product, place, price, and promotion.
- 8. Tangible items that have monetary value and satisfy one’s needs and wants.
- 9. The exchange of a product for money
- 13. Having a product where customers can buy it
- 15. An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs.