Across
- 4. Spam is any unsolicited communication sent in bulk.
- 8. A marketing term that refers to the next step or the action that the marketer wants the consumer to take
- 10. any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections
- 11. Federal Trade Commission
- 14. A short, simple tune that is easy to remember that is used to advertise on TV or radio is called a _____
- 17. Unwanted mailers and promotional letters and leaflets sent through the mail are called what?
- 18. an economic concept that presupposes that when making a choice, consumers will always focus primarily on the maximisation of their private benefits.
- 19. Which color in advertising represents innocence?
- 20. Example of print media
Down
- 1. What term describes the number of times that an audience sees an advertisemen
- 2. Which persuasive technique involves social pressure to conform, or "follow the crowd" because it is popular?
- 3. a person who purchases goods and services for personal use.
- 5. is a type of social engineering and cybersecurity attack where the attacker impersonates someone else via email or other electronic communication methods,
- 6. Refers to the specific group of consumers most likely to want your product or service
- 7. This color in advertising represents wealth and luxury?
- 9. Which color in advertising commands attention?
- 12. one or two phrases that provides clarity, entertainment, or emphasis to help highlight a brand's mission, purpose, or culture.
- 13. Which color in advertising represents nature and the earth?
- 15. when a creative ad is displayed on a host site in hopes that it will drive traffic to the
- 16. Example of mass media