Across
- 3. Conversion, in relation to advertisements, is the process of taking action in response to an advertisement from a lead or customer.
- 4. reach, awareness and frequency: Estimated reach, awareness and frequency is the calculation of how many people are aware of a company's advertisement.
- 5. list: An e-mail list is a group of e-mails addresses from customers or potential buyers that companies can use to get in touch with people via e-mail who have already expressed interest in their brand and products or services.
- 7. frames: Hidden frames are a technique in which a website uses undetectable frames that bring up new pages when clicked on, which allows them to easily move visitors through their site and show them a series of advertisements.
- 8. Storytelling, which uses language and words to effectively communicate a company's message and sell their product or service.
- 10. mix: The process of selecting a set of marketing strategies that incorporates cost, place, promotion, product and timing and customer relationships management.
- 14. research: The process of conducting research to measure and analyze performance, trends and changes in a market, and develop insights into trends that may help improve the performance of a marketer's products or services.
- 15. ads: Banner Ads are advertisements that take up a large area on a site's page usually at the top or bottom with a link that takes you to another website for more information about a product or service.
- 17. lifetime value: The estimated revenue that a brand will get from a customer over the course of the life of the relationship with that customer.
- 18. Authority is a ranking factor for how legitimate and well-known a brand is for consumers.
Down
- 1. A subcategory of the broader marketing demographics. Demographics are statistics that measure people, not just as consumers but also according to their age and gender.
- 2. Locating marketing messages to individuals based on their location, such as in a city or state instead of in the general vicinity.
- 4. marketing: Using e-mail messages sent to customers or potential buyers to promote a company's products or services.
- 6. Blocking is a tactic that involves removing or hiding advertisements on web pages using an external program, such as a web extension.
- 8. rate: The click-through rate is the number of times customers click a webpage link after seeing an advertisement.
- 9. performance indicator: KPIs are benchmarks that measure the success of an action or behavior.
- 11. Any quantifiable measure of performance that is used to indicate progress.
- 12. testing: A/B testing is a split testing technique in which a company shows two versions of an ad to their target audience and measures the performances of each.
- 13. In advertising, intent is an action or behavior that indicates to buyers that they are ready to make a purchase.
- 16. AdWords is a web service that companies can use to run ads on web pages