Across
- 3. family name of the inventor of the weasel words
- 5. everyone is doing it
- 7. vague and overused terms in advertising
- 9. the champion under the weasel words
- 11. an appeal to emotion
Down
- 1. a method to construct an advertising
- 2. "I use the product, so should you"
- 4. an appeal to logic
- 6. which people usually promote products in ads?
- 8. an appeal to credibility
- 10. a funny way to promote the product