Advertising Tactics and Text Structure

Edit Answers
12345678910111213141516
Across
  1. 4. Animated characters used to attract attention.
  2. 5. Opinion Using a professional’s viewpoint to build credibility.
  3. 8. Using famous individuals to promote a product.
  4. 11. and contrast Highlighting similarities and differences between products.
  5. 12. A catchy phrase used by brands to make their product memorable.
  6. 14. and solution Presenting an issue and how a product solves it.
  7. 15. Using comedy to capture the audience’s interest.
  8. 16. Facts Providing verifiable statements to support a claim.
Down
  1. 1. & effect Showing how one action leads to a particular outcome.
  2. 2. Offering incentives like discounts or free items.
  3. 3. Organizing details in a logical step-by-step order
  4. 6. Words Vague or misleading language to create an impression.
  5. 7. A short, musical tune used in advertising.
  6. 9. Repeating key phrases or brand names for reinforcement.
  7. 10. A persuasive technique that suggests “everyone is using it
  8. 13. Appeal Making an emotional connection to persuade consumers.