Across
- 5. mix: The process of selecting a set of marketing strategies that incorporates cost, place, promotion, product and timing and customer relationships management.
- 7. engine optimization (SEO): A method of marketing that also uses paid advertising on search engines in order to increase traffic from the top results page for a particular search query to the search engine's technical pages for each keyword searched, which can increase its ranking on all search pages.
- 8. selling: The act of using social media platforms to sell a product or service to someone, such as making contact on a social media platform with a customer that is part of your target market. This may involve reaching out to them on their feed using targeted and relevant content.
- 9. frames: Hidden frames are a technique in which a website uses undetectable frames that bring up new pages when clicked on, which allows them to easily move visitors through their site and show them a series of advertisements.
- 11. Any quantifiable measure of performance that is used to indicate progress
- 12. marketing: Word-of-mouth marketing is the process where one person recommends a product or service they recently purchased to another person or set of people.
- 13. marketing: Multi-touch marketing is the use of more than one strategy at once to increase sales or achieve the results that advertisers want from their budget.
- 15. A subcategory of the broader marketing demographics. Demographics are statistics that measure people, not just as consumers but also according to their age and gender.
- 17. lifetime value: The estimated revenue that a brand will get from a customer over the course of the life of the relationship with that customer.
Down
- 1. reach, awareness and frequency: Estimated reach, awareness and frequency is the calculation of how many people are aware of a company's advertisement.
- 2. marketing: Using e-mail messages sent to customers or potential buyers to promote a company's products or services.
- 3. list: An e-mail list is a group of e-mails addresses from customers or potential buyers that companies can use to get in touch with people via e-mail who have already expressed interest in their brand and products or services.
- 4. media marketing: Social media marketing is the use of social media platforms to promote a company's products or services.
- 6. Locating marketing messages to individuals based on their location, such as in a city or state instead of in the general vicinity.
- 7. factor: The degree of interest that an advertisement has in keeping consumers' attention once they see it, such as keeping the mouse stationary on the advertisement for 30 seconds during the time it's on their screen.
- 10. In advertising, intent is an action or behavior that indicates to buyers that they are ready to make a purchase.
- 13. ads: Any advertisements that are shown on mobile devices, such as smart phones or tablets.
- 14. engine marketing (SEM): SEM is a type of online advertising that pays the search engine company to help promote specific ads associated with keywords on their site, which they then display when a user searches for those words.
- 16. per click: The process of charging an advertiser for each time one of the ads they purchased on a web page gets clicked on by visitors online to visit their website or purchase a product or service from them online.
- 18. research: The process of conducting research to measure and analyze performance, trends and changes in a market, and develop insights into trends that may help improve the performance of a marketer's products or services.