Across
- 5. Which color is the favorite color of business blue
- 7. What term describes the number of times that an audience sees an advertisement?
- 10. What does FTC stand for
- 11. Give examples of print media
- 12. a rule or law that dictates how a product or service may be portrayed to the public
- 14. Give examples of mass media
- 16. a short and catchy phrase that seeks to reinforce the image of the brand of any company.
- 17. This color in advertising represents wealth and luxury
- 18. This color in advertising is solid, credible, mature and reliable
- 19. This color in advertising is feminine and shows gentleness and romance
Down
- 1. The target from interviews, analytics, and competitive analysis.
- 2. the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.
- 3. Which color in advertising represents innocence
- 4. It's to encourage your audience to take deliberate action.
- 6. This color in advertising shows happiness and warmth.
- 8. A short, simple tune that is easy to remember that is used to advertise on TV or radio is called
- 9. an economic concept that presupposes that when making a choice, consumers will always focus primarily on the maximization of their private benefits
- 13. ways advertisers might grab your attention
- 15. a memorable motto or phrase that's designed to serve as a permanent expression of your company's greater purpose and mission.
- 17. Which color in advertising represents nature and the earth