Across
- 4. language in an ad that is intended to qualify a claim
- 7. a type of ad – often in the form of a funny message or video – that is spread widely from person to person, either in formal or informal social networks
- 8. paying a fee for the right to use an entertainment character as a part of advertising.
- 9. the personality of a product or company that is created through its advertising and marketing.
- 10. someone who buys and uses products and services
Down
- 1. a tool used to get people's attention and to get people to do, buy, or believe something
- 2. a symbol or graphic design that identifies a product or company
- 3. a promotional drawing in which prizes are given away at no charge to the participants (advertisers use these as a way to attract attention)
- 5. information about how a product works or helps you
- 6. Federal Trade Commission abbreviation